We would launch the campaign on Instagram, bridging the gap between the fashion community and the cycling community by encouraging both groups to think of the Mode helmet as the safest option for your daily commute.

We would also place an advertisement in magazines such as Vogue or Harper’s Bazaar, so that fashion fans would see our helmet through the eyes of their own world.

We would also use out-of-home media such as bus ads to reach cyclists on the move, bringing attention to our helmet during a time when commuters are most concerned with getting to work safely.

Our out-of-home media would also include billboards strategically placed along popular bike paths in urban areas, catching the eye of any commuter making their way to and from work.