Olympiana Yogurt
Breakfast is the most important meal of the day, but more often than not breakfast foods are unhealthy, highly processed, and low in nutritional value. People who want healthier options are often forced to cook their own food each morning, which can be expensive and time-consuming. High-protein, portable, and pre-packaged Olympiana Yogurt is the perfect solution for anyone who needs the strength of the gods just to get through their day.
We would begin by launching a social media campaign designed to run specifically in the morning, so that our yogurt was the first thing people were exposed to at the start of their day. By associating our yogurt with the great deeds decsribed in Greek myths, we would play a fun spin on our yogurt’s high-protein content while also entertaining the audience through humor.
We would then pivot to out-of-home media in high traffic areas outside of grocery stores and bodegas, targeting the hungry commuter or the busy traveler when food is the first thing on their mind. Repeatedly reminding audiences that important events should always come after a great breakfast positions our product as necessary for a difficult challenge ahead.
Part of this out-of-home campaign would include billboards outside of major grocery chains, so that when shoppers enter stores Olympiana is already a brand they are familiar with.
We would also place print ads in magazines such as Natural Health, advertising our yogurt’s high-protein content and legitimate Grecian origin. Not only would our theme of Greek heroes resonate with hobby athletes, it would also cement our yogurt’s role as the premier choice for a nutritious diet.
Finally, to further separate ourselves from other Greek yogurt brands, we would launch a guerrilla marketing campaign to pose our yogurt cups with ancient Greek statues. Not only would this suggest that Olympiana yogurt was present for all their great feats, it would also tell audiences that our yogurt is truly Greek. The recipe hasn’t changed in 2000 years.
Emma Harden - Copywriter
Nitya Shah - Art Director