Olympiana Yogurt
Breakfast is the most important meal of the day, but more often than not breakfast foods are unhealthy and bland. People who want healthier options are often forced to cook their own food each morning, which can be expensive and time-consuming. High-protein and portable Olympiana Yogurt is the perfect solution for anyone who needs the strength of the gods just to get through their day.
We would begin by launching a social media campaign designed to run specifically in the morning, so that our yogurt was the first thing people were exposed to at the start of their day.
We would then pivot to out-of-home media in high traffic areas outside of grocery stores and bodegas, targeting the hungry commuter or the busy traveler when food is the first thing on their mind.
Part of this out-of-home campaign would include billboards outside of major grocery chains, so that when shoppers enter stores Olympiana is already a brand they are familiar with.
“The yogurt for those with the weight of the world on their shoulders.
Eggs and bacon isn’t going to cut it. You need the kind of meal that could carry you through your Monday meetings with the workday feeling like a reenactment of The Odyssey.
Thankfully, 2,700-year-old solutions are still capable of solving modern-day problems. The only Greek yogurt actually from Greece, Olympiana carries the experience of thousands of legends with it each time it makes the journey to your mouth. How does it hold up that legacy? With twenty grams of protein for starters, the highest of any yogurt on heaven or earth. Add a dash of all-natural vitamin B and calcium for a true godly feast.
If you flipped to this page, saw Atlas, and said to yourself “I can relate,” consider this our olive branch.”
We would also place print ads in magazines such as Natural Health, advertising our yogurt’s high-protein content and legitimate Grecian origin.
Finally, to further separate ourselves from other Greek yogurt brands, we would launch a guerrilla marketing campaign to pose our yogurt cups with ancient Greek statues.
Emma Harden - Copywriter
Nitya Shah - Art Director